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&

AMPERSAND

AMPERSAND

AMPERSAND

AMPERSAND

AMPERSAND

AMPERSAND

AMPERSAND

Ampersand logo

After years of tending to vines in the Hemel and Aarde Valley, Viticulturalist Dean Leppan was ready to create his own wines. 
Dean needed a name, a label, and an identity for his brand, and asked us to help out. 

Ampersand bottle shot

Dean’s interest in the divine, balance, and the role of both the soil and the stars in creating wine were a big inspiration in our arrival at Ampersand as the brand to represent his vision. The concept of “&” (and) representing interconnectedness, and “amper sand” in Afrikaans (almost sand) worked to create a name that resonated above and below the earth’s surface.

© More Cowbell 2025

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