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THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
THE JUICE
Wine is big business all over the world, but on the African continent it is yet to catch on to the same degree. Part of that has to do with the product being expensive and an acquired taste. Another being that wine has traditionally been conservatively marketed, and thus not appealing to every audience.
In launching “The Juice” we addressed many of these challenges, creating a brand that is loud, confident, unifying, and compelling. It’s a brand that we have cultivated from the ground up, and one that we continue to build on for a new generation of wine drinkers.
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