Zoo Corp

This was a fun one for a client that trusted us and bought into the project completely. And the results showed.

A collective of some of South Africa’s leading winemakers approached us before Cape Wine to refresh their collab under the new banner Zoo Corp. They wanted engaging content that reflected the stage of their evolution, without taking themselves or the project too seriously.

So, with a tricky timeline, we wrote a series of parody films satirising 80's corporate culture, and the cringeworthy office jargon we know all too well. We shot, scripted and improvised interviews in one morning, and then spliced together a series that said it all (by saying absolutely nothing).

The result? A tongue-in-cheek campaign that spoke directly to their audience and indirectly to the business of wine, by shining a light on the joy and camaraderie that fuels their connection.

Takeaway: Know what you’re selling, then delight and surprise with how you sell it.

See more: @zoocorpwine

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